Challenger Filter Research
Aiming to improve the ease with which users browse cards on Challenger, a product focusesd on redefining the way users shop for credit cards, we conducted usability reseach on four new filter designs in order to uncover any issues and to better understand which variant most logically met users' mental models.
MY CONTRIBUTION
Led the concepting and design of the four filters—drawing from Challenger design jams, competitive UX patterns, and pre-launch research learnings. Partnered with research and product teams to ensure concepts were grounded in user behavior and testable within our experimentation framework. Designed new filter concepts that went into research, resonated with target users, and will be incorporated into future A/B test sprint(s).
PROCESS
Iterated on a range of filter designs based on common shopping UX conventions, focusing on discoverability, simplicity, and alignment with users’ expectations. Collaborated with research to test early concepts, synthesize findings from UserTesting, and refine designs based on user and internal feedback.
OUTCOME
Two new filtering experiences, one of which was a concept that I created and validated, that will be developed and put onto the site for further optimization. The design aligned with user expectations and allowed for more intuitive navigation through card options by raising emphasis on the filter experience.
